Our Services

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Capture Planning

Bid Kinetics use and implement a formal capture planning discipline for a realistic understanding of each opportunity and create greater consensus and information transfer among all individual pursuing each opportunity. We adopt and use a defined structure for capture plans: external analysis, internal analysis, strategy development, execution, and monitoring. As a result of Bid Capture Planning we keep the process dynamic, flexible, interactive and current and establish regular reviews to check progress, resolve conflicts, obtain feedback, make adjustments, and reevaluate pursuit and bid decisions.


The primary objective of our capture planning process is to align the prospect to prefer your firm and your solution to the exclusion of all competitors and at least prefer you prior to any proposals being submitted.

Proposal Preparation Tools

At all times, Bid Kinetics maintain Proposal Management Plans (PMP) document (A living document) which outlines the roles, responsibilities, tasks, and deadlines before our writers start developing proposal sections, volumes, and ultimately the complete proposal.


Our Proposal preparation tools help you prepare proposals more efficiently and effectively. Using the correct tool to capture, analyze, and manipulate information decreases rework, reduces preparation costs, and increases win rates. Prior to beginning of proposal preparation, we designate a process owner to collect metrics, maintain tools, and maintain support infrastructure.


  1. Integrate bid preparation tools into defined business development process.
  2. We manage the complete bid preparation process to meet clearly defined, measurable quality standards.
  3. We examine the process and quality standards if our capture metrics do not improve.
  4. We concentrate on the customer’s issues throughout the sales process to tailor and link that material to the prospect’s issues, the competitive situation, and your organization’s sales strategy.
  5. We prepare a Bidder Comparison Matrix to discern how the prospect organization perceives your solution versus competitive solutions

Price to Win

Our Price-to-Win (PTW) is a best value Selection process for finding the price that wins the contract—the buyers final trade-off between capability and purchase price. To estimate the winning price before the purchasing decision, we will build knowledge of the market, your target prospective buyer, your firm’s evolving capabilities, and competitors’ evolving capabilities. Then, integrate PTW and solution into a capture strategy that is approved and supported by your senior management.


  • We understand, analyze, and formulate price-capability trade-off.
  • We determine the relevant pricing alternatives and should-cost estimate including the buyer’s budget and funding profile
  • We estimate the lowest-cost, marginally compliant solution and capability-satisfied solution based on the value-driven solutions
  • We prepare, review, and implement a win strategy that integrates solution and PTW

Strategy to Price-To-Win Preparation

We prepare cost volume summary for markets (where costs are prohibited in the technical proposal) based on the following elements:

  • Cost Evaluation Criteria by developing a PTW Database
  • Stress Affordability Tied to Schedule
  • Stress Cost Reasonableness and Realism
  • Cost by Phase Over Time and Cost Summary by Element
  • Summarize the Costs of Team Members and Sub-Contractors
  • Reflect Strategies that Reduce Cost and Risk
  • Price-Capability Window/Profile for Three Competitors
  • Bracketing PTW. Examine pricing from multiple directions

Performance-Based Acquisition (PBA):


It is the policy of the Federal Government that (1) agencies use performance-based contracting methods to the maximum extent practicable when acquiring services, and (2) agencies carefully select acquisition and contract administration strategies, methods, and techniques that best accommodate the requirements —"OFPP Policy Letter 91-2, Services Contracting”


Bid Kinetics will identify and analyze potential market sectors that are receptive to performance-based Services and develop the process and infrastructure required to win PBAs. Our aid on your PBAs offers the following benefits to your buyer’s organization through your proposal responses:


  • Increased likelihood of meeting mission needs and improved solutions that focus on results, not process.
  • Reduced performance risk and reduced specification writing and process description pre-work.
  • Increased innovation and cost effectiveness.


Service Proposals: We create a vision for the prospect of what life will be like after you deliver your solution. We present service processes graphically and most importantly exploit or attack incumbency, as relevant.


Attention: “Incumbents win approximately 80 percent of all re-competes. A Survey of why incumbents lose cite poor service as the overwhelming reason. Exploit incumbency by fixing all service problems before the bid. If you are too late, stress the specific corrections planned and the complexity of the required service”.


Task Order Proposals: Master contracts and task order proposals are increasingly used in many market sectors and countries by governmental and private organizations. Most contracts are for service-based acquisitions, but products can be included in a few cases of technical complexity.  Master contracts are also called blanket contracts, period contracts, panel contracts, Indefinite Delivery/Indefinite Quantity (IDIQ) contracts, task order agreements, basic ordering agreements, and Government Wide Acquisition Contracts (GWACs).


Bid Kinetics regard master contracts as a license to hunt. We market your organization proactively to gain a competitive advantage, influence requirements, and win sole source contracts. We prepare to respond quickly by developing and maintaining a searchable database with experience examples, proof of performance examples, and key-person resumes.


GRANT WRITING: Superior grant applications are persuasive sales documents

Grant proposals share common elements with proposals for professional services, such as architectural, engineering, and research and development (R&D). Both have numerous competitors, and the evaluations often incorporate peer reviews. To get the highest possible score, we thoroughly understand the grant proposal submittal instructions carefully and follow them exactly, even if they are illogical. Proposal reviewers will expect to find your responses in the specified order.


  • We follow sound document organization principles
  • We carefully follow all submittal instructions
  • We organize information to simplify evaluation
  • We describe the acute needs of your target population vividly and precisely.
  • We use emotional appeal backed by the most credible facts available
  • We address the program’s goals in every section
  • We directly link project objectives, activities, milestones, and costs
  • We Link all expenses to required activities and emphasize added value


Most of the reviewers may be familiar with certain jargon and acronyms, these terms are dull, less vibrant, and have less emotional appeal. Too many grant writing firms- mistakenly assume that reviewers have similar backgrounds and embrace jargon, big sentences, and big words. Bid Kinetics State your goals as an attractive, positive vision, linked to quantitative objectives and respond to a grant application by a persuasion which requires both emotion and logic.